Tag: fritz canedo

Mandaue Foam Awesummer Sale 2013

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Mandaue Foam Awesummer Sale 2013

Here’s another one from the backlog, my first photoshoot for Mandaue Foam! This shoot was one of the projects that made me realize how I much wish I could concentrate on advertising photography. The feeling I experience throughout the creative process is similar to when I used to shoot my photostories back in university.

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Marienella¬†Calderon from OZAR Models and Catherine Heiser from Stacy’s Exclusive

The make-up is by Raisa again. I’m not very sure, but I think this was the first time I worked with her! Which was the first of many shoots and collaborations to follow. ūüėÄ

I met up with Ryan Uy and Michille Seveses-Perez from Mandaue Foam, together with¬†Yanyan (Gillian Uang of By Details) who I’ve had the pleasure of working with before. This shoot was one of the easiest projects I’ve ever done, because they already had a specific idea about how they wanted the photos to come out, from the post-processing to the number of layouts and direction. Yanyan was the creative director for this campaign, as well as the stylist of the models and set layouts! All I had to do was refer some models from agents I’ve already worked with, and send some pegs to the team to make sure we had a mutual understanding about the mood/theme we were heading for.

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So of course, summer photoshoots and pretty girls in swimsuits wouldn’t scream SUMMER without the glorious B-E-A-C-H! But the problem with this kind of shoot is the people, it’s almost impossible to take photos at a nice beach without having people photobombing or disturbing the background (cloning out beachgoers? = Photoshop nightmare)… So we needed to find a fairly secluded beach.

Solution: We took a van all the way to a private beach house in San Remigio, which was REALLY far away from the big cities. It’s at the very very tip of Cebu! lol

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¬†I am dead sure the drive wasn’t just an hour and 25 minutes…. Google Maps, you lie.

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It was super hot that day. One of the challenges was keeping the lighting consistent since the clouds would come over, leave and come back again, forcing me to keep shifting my camera settings. It was all good though thanks to a great team (Fritz was my assistant for that day)!

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Yay for team shots. This is outdoorsy Cebu, chill people, super sunny and tropical with coconut trees almost everywhere~

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Always happy to see my photo works blown up with great graphic design (c/o Michille)!

Creative Direction: Gillian Uang of By Details and Ryan Uy
Models: Marienella¬†Calderon from OZAR Models and Catherine Heiser from Stacy’s Exclusive
Photography: Anne Lorraine Uy
Make-up: Raisa Bercede
Hair: Shyra Qyumbi
Fashion and Set Stylist: Gillian Uang
Swimsuits: Cesa PH
Assistants: Fritz Ca√Īedo, Princess Lim and Kirtz Aniol

The Making: Caught Up In The Pages

and suddenly we were both in the air, caught up in magic.

I’ve had this idea for so long, even when I was still working an office job but never had the time to do it until I actually resigned. This photo describes how I feel when I’m caught up reading a book, as if I’ve suddenly gained a light supernatural feeling immersed in another realm of impossibilities. I’ve been craving to do something sort of an artistic release lately, since client jobs limit freedom in some sense (altho I’m still very thankful since I learn something new everytime I take on a new project!). I’m sure every artist/photographer understands this need and that’s why doing personal work is so important.

Anyhoo, thought I’d do something fun today by giving a little walkthrough on how I did this! :) It’s been a really long time since I wrote tutorials and I thought of doing more now that I *still* have some free time (main website please do yourself huhu).

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